This question is about human behaviour and perception. Human behaviour is complex. It is determined by an interplay of genes and environment and can significantly determine the quality of life. How do we ensure that external stimuli, both negative and positive, are processed properly? Are perceptions the same for every person or does everyone have their own reality?
Connecting character
Behavioural research is indispensable for understanding society and the behaviour of groups and individuals. Fundamental questions are relevant for understanding how flexible and controllable our behaviour is and to what extent behaviour is evolutionarily/genetically programmed. A wide range of research disciplines converge in behavioural research, including psychology, pedagogy, sociology, cultural anthropology, communication sciences, sports sciences and neuroscience. Research on the brain and its influence on human behaviour and society is an inseparable part of this. In this field, psychiatrists, psychologists, linguistic scientists, biologists and ICT experts meet partners from social institutions and industry.
